Mobile phones are "essential"

Mobile marketers may welcome comments from one sector commentator at the Westminster eForum Keynote Seminar, More than Talk… The Future of Mobile.
Those involved in mobile marketing may welcome one industry analyst's remarks that handsets have become "essential".
Claire Milne, consultant at Antelope Consulting and chair at the Consumer Forum for Communications, made her comments at the Westminster eForum Keynote Seminar, More than Talk… The Future of Mobile.
She said that in developed countries, mobiles are now "essential" and that they are only going to become more indispensable as technology advances.
"By 'essential', I mean more of its features and requirements will become essential over the next ten years and are going to become so in many other countries[…] Having a mobile phone has become essential," Ms Milne continued.
She concluded by calling for the proliferation of cheap, basic handsets that could be used by people who have poor dexterity and impaired vision, as well as service plans that suit such consumers.
The Westminster eForum Keynote Seminar took place at Over-seas House, London, on October 22nd.

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Emerging markets "positive" for mobile marketing

Emerging markets will be an opportunity for mobile marketers since there is so much potential for growth, however local advertisers may be better placed to take advantage, says an expert.
Emerging markets are an opportunity for mobile marketers, but it may be that local brands have more success than international firms, says an industry expert.
Mike Wehrs, chief executive officer of the Mobile Marketing Association, made his comments following research by Analysys Mason, which showed that mobile market growth will be driven by countries such as India and China in the future.
He pointed out that western advertisers have to understand that they will not be able to translate a marketing campaign literally word for word when attempting to penetrate the culture of a country.
As a result, Mr Wehrs noted that local marketers may find it easier to compete with bigger global brands as the expense of putting together a mobile promotion is relatively low.
"As we see greater penetration of handsets within the markets it will open up the opportunity for marketing. I only see it as a positive thing," he added.

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Mobile marketing

Up to 15% of searches are now from mobile devices ! If you havent got a mobile website then you could well be missing engaging properly with this traffic.